Article Marketing Chunks 7.0
We have a lot to learn from article marketing and writing. This work from home is a continuous growing experience just like other fields of online business. The chunks in this one focus more on discussing an effective article title, finding out why choosing the right category for your articles are very important and reviewing some common mistakes in article writing that should be avoided.
The Title Thing
More than just a block of text or a headline, your article should have a little promise in it. What kind of little promise do you mean, you may ask. It’s a promise to give something to your readers like the information they want. Simply put, the title should awaken the reader’s interest and motivate them to read on. That being said, you have to make sure that the body should answer the promise you offered on your title. Nothing more, nothing less.
Category Selection
Choosing the right category for your articles is as important as determining an effective title. There are a number of readers who do not rely much on search engine results and go directly to article sources. From there, they browse the site for articles according to categories. Some search for popular articles under this or that category. If you happen to misplace your articles under a different category, chances are it won’t reach your targeted readers. If people will search for it through the categories, they will not be able to find it. Imagine the waste. You have in your hands great articles yet they are being viewed by the wrong people. One good thing with this issue though is if you selected incorrectly a category for your piece of writing, most article host and directory sites will allow you to edit or modify that part. But then again, what a hassle. So you should determine the proper category for your articles beforehand to avoid the added trouble.
A Few No-No’s
Some common mistakes that should be avoided in our work from home especially in article marketing and writing would be the excessive and unnecessary use of punctuation marks like quotation marks, colons, semicolons, slashes, etc., wrong spelling and wrong usage of words in your article title and body, in short, poor grammar, and placing a year or date in the article title.
Some Tips On Work From Home
Some work from home does require you to develop your own website. Of course, you can have one for free if you search enough in the Internet. However, if you’re able to dish out some extra cash, then you could buy a domain whatsoever. It just depends on you and what will best fit your situation. Either way, a sum of benefits are still there. Add up to that, you could do blogs so that you can post your well-written articles. These will serve as back links and can drive traffic to your site.
Examples of online business that would need you to have a site is selling your own products online, whether digital (like e-books, instructional materials, etc.) or not (like shoes, cameras, etc.), and affiliate marketing or selling other people’s products and gaining commission from it.
In order be a success at those businesses, you will need effective ways to advertise, expose or promote your site and sway huge amount of traffic to its direction. Things that you can do may include:
+ Registering your site on top search engines such as Yahoo! and Google so that their bots and spiders will index your site and it will eventually appear on the search engine results. This may either be free or with charge.
+ Doing some article marketing wherein you write quality articles and send them to top article directories and authority sites. You will surely get qualified and highly targeted traffic from this.
+ Joining popular online forums and Internet marketing groups so you can leave intelligent posts or replies, discuss different matters with fellow members concerning work from home and dropping your link in the signature.
+ Making use of social networks and social bookmarking sites wherein you can capture a wide variety of audience or potential customers.
+ Blogging your way to success, may it be article posts or video blogs of some sort. Just don’t forget the links.
A lot of things can still be done other than these. You’ll have to constantly learn that from the web or think some new ones on your own.
Article Marketing Chunks 6.0
The world of article marketing is such a broad topic and you can almost have hundreds of ideas with it. For this set of article marketing chunks, the few things that are on the spotlight are getting started with the whole article marketing process, brushing up key reasons why article marketing is a hit and a dose of reminders when sending articles to our all-time favorite Ezine.
The Initial Steps
If your work from home is more like the affiliate marketing type, you’ll find that article marketing can be a powerful method to draw in the sweet success for that particular online business of yours. But of course, before you get started with article marketing, you’ll have to set things first with your affiliate marketing work. Those steps include engaging in a bunch of research and more, deciding which niche, product or service to advertise, creating a healthy relationship with your affiliate programs or merchants and carrying out more complex tasks like developing a site, registering a domain or creating an e-mail marketing list. Then if all things are settled, you can now start with article marketing as one way of driving traffic to your site for free. And you will find yourself opening a blank document and staring at it for several minutes. Don’t panic. Just begin with thinking of any topic related to your niche or product that you would like to write about. Once you’ve got something to write about, jot it down like you’re just conversing with a friend, telling him about this and that. No need for super long articles. Keep it short, simple and straightforward. 400 to 700 words will do. Online people have become too click-savvy and can’t stay on one site for too long. So you should give them something to read that will take only a few minutes off of their time. The last three things you should not forget in article writing are optimizing your content with relevant keywords, leaving a link to your site in your article and submitting those articles to top article directories.
Why Article Marketing
There are various reasons why people who work from home commit to article marketing. The fact that articles offer you qualified and highly targeted traffic for free is one thing. People from this traffic visit your site simply because they want to see more from you and your site. That’s better than having someone arrive at your site then leave immediately without even taking a closer look.
Another thing is there are Internet surfers who don’t like PPC ads, banner ads and such. So if you can’t reach them through that, capturing their attention with good articles is the best alternative there is. Articles also give you solid conversions. As what have been pointed out earlier, articles get you qualified traffic and chances are this traffic will buy something from your site since they were already informed and educated through your write-ups.
Your articles will show how credible you are and your products or sites. Plus, major search engines such as Google really loves articles especially those that have genuine content.
Ezine Tips and Reminders
Ezine sits at the top of the article directory pyramid. It is one of the best, if not the best, article submission sites you can send your writings to. But getting your articles published in Ezine is no joke. There are certain factors that publishers from Ezine look for in an article which include the number of words and the originality of the content. Articles should not be that short nor that long but just the right amount of words or length. The content must be original as possible. Also, Ezine stresses out the number of links there should be in the article’s body and resource box. They also take into consideration how well-recognized and well-respected an author is within his niche.
Article Marketing Chunks 5.0
On this edition of article marketing chunks, we get to see how articles have that human touch, how we optimize strategies on article marketing and how we properly format our articles and its contents. So read on and let the benefits of article marketing flow into your work from home.
The Human Touch
Unlike other forms of site promotions or other ways of driving traffic, article marketing touches more on the human factor. While banner ads, social bookmarking sites, search engines and others may send you random clicks and web spiders, articles give you qualified traffic. People who are initially interested in checking your sites or products out by reading your unique content and have the largest potential to be your customers. Yes, you may have a gargantuan amount of traffic coming to your site but what if most of it are combinations of search engine bots or spiders and Internet surfers who just happen to land on your site, realize it’s not what they’re looking for, then click away in a matter of seconds? How can you convert that? Do you think it’s worth it? It is still best to have qualified traffic since these people upon discovering your online business can come back whenever they feel to or pass on the news or refer you to other people they know of. These are what you call real visitors.
To carry out effectively the article marketing process, you must be able to produce a fair amount of genuine, well-written articles and write-ups. When people are satisfied and interested with your good writing and informative pieces, you will gain extra points in terms of reputation and customer trust. In no time, they will be purchasing something in your site.
Article Marketing Strategy
You can find different techniques for article marketing on the web or you can devise your own. It can be as simple as this – generate the right kind of articles for your niche and try your best to throw them to top article directories and authority sites.
In coming up with the appropriate articles, things that should be taken into consideration are knowing the best styles of article writing for your niche and determining your niche’s real audience. What is the most common and sought-after writing styles or article forms in your niche? Is it creative writing? Or how-to articles? How about journalistic articles or write-ups in news format? Who are your target business audience? Who are those people who will look after your articles, read them regularly and even consider reprinting them in their sites or referring them to others? This will help you weave articles that will surely hit the right spot and make your article marketing close to success.
After generating the proper articles, you need to get them out as far as possible. This is where article directories and authority sites come in. The strategy here is not to send your writings to hundreds of article directories but only to top directory sites with high page ranks and high traffic. Then you could rewrite them and submit them to a few average ones and if possible, rewrite them into news or press releases so they could land on online news stories or some reporter’s or journalist’s blog with high traffic.
These strategies may sound simple but actually require some hard work but will definitely take your article marketing and work from home to a higher level once done well.
The Right Format
The proper format in writing articles is just simple. First, the headline must be unique, catchy and promising. By promising, we mean that you give the readers an impression that you have something in store for them or they’ll get some benefits in reading your articles. Next is very much important – the body of your article. What you have promised in your title or headline must be found in the body of your article. Anything that should not be included, must not be included. The body must explain or elaborate what you have said in your title. Otherwise, readers will think they’re being fooled and that will put your reputation in jeopardy. Last, but not the least, is your conclusion which should include a nice call for action and a reference link to your site. A simple good call for action can be something that tells the reader to click for the link for more information and more opportunity for them.
Article Marketing Tips
Of course, if you talk about article marketing, two words pop out and those words are “article” and “market”. There are various meanings for article marketing alone. But we concentrate more on the two words mentioned earlier. How do we market articles? Through what? What work from home must we do or consider?
Blogging is one sure way to market articles. With web logs or blogs, you can be a writer on your own little way. When you feel that article directory submissions aren’t sufficient, then you’re always welcome to start blogging. It’s actually simple. You whip up a couple of well-written write-ups. You place it on your blog. Then make sure you optimize or enhance your blog and also maintain and keep it updated. You still have to keep in mind though that a considerable amount of hard work must be invested in order for the blog to thrive and pay off.
Having your articles posted or placed in certain forum sites and the like gives opportunities to article marketing success. Although some do not recommend and support this doing, there are also a portion of the online population and Internet marketing community and forums that permit this kind of act. Forum articles will be one of your aces in this competitive online business world.
They say if you read a lot, you can write a lot and better. How can you write something you never know, heard about or read somewhere else before? You can subscribe to some free reports or newsletters or find free e-books in the Internet. Read it and weave some fresh article ideas from those stuff.
Scams And All That
Articles on work from home plus blogs about making money online with some sites, e-mails, etc. tackling the same Internet marketing and online business topics have thrived the web in our modern days. Unfortunately, with these breakthroughs and opportunities come the dreaded and most hated online scams. Heads up! One needs to be vigilant and observant enough to hunt down or even just spot at a glance these merciless termites.
If you talk about online scam, one thing that comes into mind is people fooling and taking advantage of their fellowmen and stealing cash from them through some tactics and techniques that can deceive everyone. An alarming increase of online scams have been confirmed and directly proportional to that is the higher rate of people who fall victims of those scams. If you think about it carefully, it’s somehow a battle of wits. The persons responsible for these online scams damn know what they are doing and what they want. Sometimes, these are also people who are smart enough to be your boss, supervisor or colleague. The difference is that they use their intelligence to outwit those who will likely fall for their trap for the sake of easy and fast income. The key is to fight them back or be one or two steps ahead of them. They could be drawing schemes to fool you while you’ve already figured out what it is and you’re plotting to catch them and turn the tables around.
This is just sad because these scams just prove that if there are men who try very hard to live a decent life and earn an honest living, there are just those who couldn’t care less. Yet, not all in the work from home industry are scams or scammers. Believe it or not, there are actually legitimate opportunities online that you can put your trust into. You’ll just have to exert extra effort in determining those who are fake and those who are not. You need to learn how to spot the scams apart from the real ones.
Having a healthy skepticism may do the job. Add to that is a research thoroughly done and things taken into consideration with deep thinking.
Online scams will stay as long as online businesses and work from home will continue walking the face of the earth. We can’t totally delete them from our lives but we can make it hard for them to do the unspeakable things they are doing.
Tidbits on Article Marketing
When you learn about article marketing, you’ll see that it’s a wider scope to discover than what you had in mind. However, you couldn’t ignore the little details that come with it since those details are equally important. Article marketing and article writing as a work from home can be strenuous and draining at times. Some tips and reminders along the way would be very much beneficial like the following:
Don’t Get ‘Box-ed’ Out
If you think the body and title of your article is the only thing significant in your article marketing, then think again. You should never leave your resource box unattended..err, rather.. empty. If you’re not new to submitting articles to selected article directories, then it’s a given that you have a fair knowledge of the resource box. Some say that the resource box is where the real link begins. They say it’s the door that opens to a room where your site is. So, you must make use of it effectively. The resource box commonly comprises of your name, site address, pitch and call to action.
Start Some Little Coding
It’s not all about words anyways. You’ll have to learn a little basic HTML codes along the way, maybe when you need to set a part of your article to bold or italics or underlined or create bulleted and numbered lists or a few links. But don’t worry, those were just basic. You don’t have to indulge yourself with some high-level PHP, JavaScript or CSS codes if you don’t want to. There are even article directory sites that dish out a couple or more tips in relation to using these codes through their newsletters, blogs or articles. You could check out one of those.
If You Can, Do It, If Not, How About Others?
If you chose article writing as your work from home and you’re blessed with such great writing skills, then there’s no reason not to use the gift. Create or produce quality, informative and unique articles. However, if you’re struggling with your writing but have some extra cash to spend on outsourcing writing services, then why not? Still, that doesn’t excuse you from learning to write articles on your own because eventually, you’ll have to do it yourself in the long run one way or the other.
Quick Work From Home Tips: Blah-Blah-Blog
These quick work from home tips will give you some helpful insights about blogging and why it’s one of the great ways to make some money online and to be a success.
Among the many things that you can do in your work from home like article writing, forum participation, site promotions and all, blogging could pass out as the cheapest, easiest and quickest way to start and get going with your online business and ventures.
Marketing blogs shouldn’t be just a hub for the author’s ideas and anything else his mind wants to speak but it should also be a place where he can share his knowledge, his expertise and experiences. That way, his blog does not appear to be just a mere selfish scrapbook but an excellent source of information especially for others. Some basic points in blogging:
+ If you’re doing blogs to drive traffic to your site, then one of the most important things you must not forget is the link to your site and, at times, how it is written or presented that people would actually be interested to click it. If you ever forget this, which I can’t understand why or how you can, then the whole concept of blogging for traffic will turn out to be a huge waste of time.
+ When blogging, one must be prepared to write quality and informational articles, however, if you have an extra penny or more to spend on outsourced writing services, you can do so. But it’s best that you do it yourself or somehow learn to write occasionally.
+ You can add a little spice in your blog by putting some good ads like Google AdSense or stuff like that. When people keep coming back to your blog, chances are they might click on the ads and that would mean a little more spice in your income as well.
+ Include some related links, references or links to sources in certain write-ups that’s not entirely yours or parts of your articles which were quoted or taken from other sources. That way, your readers will appreciate your honesty and your respect for other people and their original works. But the best way to avoid content duplication is original writing. So, you’ll have to work hard on those pens and papers.
That’s it! No more blah-blah-blogs for now. Surely, you got the point. So what are you waiting for? Blog away!
