Taking A Closer Look At Facebook Ads Targeting Options

There has been quite a buzz concerning Facebook Ads recently and it’s not just about how insanely easy and effective it is, but the rave involving it’s pretty damn awesome targeting options, which some Internet marketers believe will put other online advertising tools and venues to the ultimate test, has also been the hot topic in the blogosphere lately. Of course, if you belong to the group that’s into work from home, you will definitely have the urge to check it out. See if all the hype is true and if it will amount to something beneficial for you and your online business.

First things first. If you don’t have any idea what Facebook Ads is, you may want to visit facebook.com/advertising for more information. For those who have the knowledge already, you know why Facebook is a great place to pursue online advertising. This is because of the fact that this top social networking site is a huge database of user information which was given and entrusted by the users themselves. Based on these specific details, developers of Facebook Ads have been able to come up with some really nice and effective options to target people. Here are five of those targeting options the site has:

By Keywords
One of the targeting options in Facebook Ads that is familiar to a lot of marketers is through keywords. Remember those details you put in the Personal Information part of your profile where you enumerate your activities, hobbies, favorites and interests? That’s mostly where the system will hunt for information if an advertiser chooses to target through keywords. Let’s say you want to create an ad in Facebook to promote your cosmetic products. You would want to use keywords like “cosmetics”,” make-up”, “lipstick”, “powder”, “creams”, “perfumes” and “lotions”. When you specify these keywords in the targeting options, your ads will appear to Facebook users who said in their profiles that they are interested in cosmetic products or have put “cosmetics” and other related terms in their lists of favorites. Right on the dot!

By Age
Facebook Ads lets you target customers according to age. This is beneficial to any work from home wherein people’s age is a factor hugely considered. If your target customers are those with ages of 40 and above, you won’t be disappointed because there really are individuals of that age bracket using Facebook. While it’s safe to assume that most people who are on Facebook are quite young, one should take note that the site now reportedly has over 400 million active users. So let’s say the age bracket you are targeting is only one percent of the total population of Facebook. That is still huge considering one percent of 400 million is a whopping 4 million. What a whole lot of potential customers to start with!

By Birthdays
Something unique with Facebook Ads is that you can actually target people on their birthdays. If you want your ads to appear to people who were born, for example, on the 14th day of February, you can with Facebook advertising. Again, with over 400 million users and still counting, you can bet that there will be thousands, even millions, of individuals sharing the same birthday. That’s already more than enough possible buyers or followers that you can handle.

By Location
Also included in Facebook Ads targeting options is location. You can enter a country and sort by state or province or by city. So if you want to target customers on Los Angeles, California alone or people from London or Tokyo, no problem. That’s possible. The key here is to make sure your ads appear to the right folks that you are targeting. That way, you know that it’s all worth the cost, effort and time.

By Education
Targeting through people’s information about their education is one of the biggest options you can enjoy on Facebook Ads. You can target those in high school, in college, have already graduated or just everyone. However, if you think that’s all there is to it, then you’re wrong. You can also specify the name of the college, university or high school and even people’s majors when they graduated. Heck, you can even target people according to their actual graduation year. If you want your ads to be shown to folks who said through their profile that they graduated between the years 1999 and 2003, then go for it because Facebook lets you do that.

Other targeting options include workplace, connections, gender, relationship status, etc. Always use these things properly to get the best results out of your Facebook advertising. That will, in turn, help your work from home grow and get nearer to your goals.