The Evolution Of The Article Submission Process

Throughout the years, the article submission process have gone some interesting changes and have required different approaches from folks like us who are into work from home and Internet marketing. For those who are quite unaware what article submission is, it’s the process of submitting article to what we call online publishers or article directory sites for purposes like generating traffic and building links. You can also count sharing information and content and showing your knowledge as a professional as other functions for the said activity. However, as a marketer, your ultimate goal with article submission is best presented by those first two purposes – link building and traffic generation.

The article submission process is somehow an integral part of article writing or article marketing. In most cases, clients hire online writers to produce quality articles for them and that’s it. The writers will then pass their finished work to their bosses and when everything is checked and approved, they get their pay. That’s usually the case but now, most clients are willing to pay extra as long as the writers themselves will do the article submission as well. Come to think of it. Those clients can really save up if they employ one person capable to do both tasks than hire two people doing separate jobs. That’s how article submission became part of a writer’s job.

Another proof of the evolution of the article submission process can be seen with the advent of keyword optimization. Before, when Internet marketing was still on its early years and the act of submitting article to those article directories involved simple and direct keywords. You knew your product. You derived keywords from it. Then you wrote articles about that product based on those keywords. Those who were tasked to submit the articles always kept in mind the keywords used because they are a crucial part of article submission. Then that’s it.

Those simple and direct keywords are now overused which means you are likely to find stiff competition when you make use of them in your business or work from home especially in your article writing and of course in your article submission as well. So what online marketers are doing now is they are starting to utilize long tail and LSI keywords instead. Long tail keywords are somehow longer versions of the simple and main keywords that are not being widely used at the moment thus having little or no competition. Take for example the keywords, “work from home”. Some long tail keywords for that are “legitimate work from home jobs”, “work from home business opportunities” and “best work from home jobs”.

With LSI or Latent Semantic Indexing, relevant keywords like “home based work”, “jobs at home” and “home businesses” take the place of the main keyword, “work from home”. In order to determine the long tail and LSI keywords of certain main keywords, you can try using the infamous Google Keyword Tool. Indeed, these keyword optimization techniques have quite an effect to the whole article submission process or the way you are submitting article to directory sites now, not to mention the existence of related black hat SEO strategies such as keyword stuffing and keyword spamming.