Work From Home Tips: 17/7 And Other Examples Of Effective Down-selling

If you are an Internet marketer, you may have already come up with a bunch of various marketing strategies and techniques. There’s also a chance that you have been exploring and trying out further tactics to see how effective they are or not. The Internet is full of wonders. With its tools, features and available resources, anyone can come up with a great opportunity for their work from home.

One great opportunity is through down-selling. It is also related with up-selling and cross-selling. These are effective marketing strategies used not only in Internet marketing or in one’s work from home, but also in other types of businesses, whether online or offline. Up-selling is when a merchant offers an advanced and a bit more pricey version of a particular product that a certain customer has decided to buy or already bought. For instance, the merchant tries to sell a laptop, but then suggests to the buyer a more expensive one with higher quality, better performance and a nicer look. He then lets the buyer decide which one to go for.

For cross-selling, the seller proposes to its client to purchase additional items and options that will come along with the product that has been ordered already and that the client may want to include in his order. For example, when a customer has bought a printer, you, as the seller, can try to offer him inks or ink cartridges, even reams of paper, that he may choose to add or not to add in his cart.

With down-selling, you will be suggesting to a customer a cheaper alternative for your original product or something with a discount rate. There are many examples of effective down-selling that you can use as guide for your work from home. One good example is what some call as the 17/7 strategy.

Let’s say you have a website and you’re selling a product for $17. You know that not everyone is going to buy what you offer and a lot of people will surely leave your site because they are either not interested or $17 seems a bit too much for them. If the price is the factor, you can make your way around it. You will just have to set some special days wherein you will be offering the product for a discounted price of $7. During those days, whenever a customer tries to leave your site by clicking the ‘Close’ or ‘X’ button, program your site to pop up another window or redirect them to a site that explains the said special offer, thus the 17/7 strategy. You will see that many will dive in to that offer right away.

The whole concept of down-selling is done to avoid no-sale. It is actually better to have $7 than nothing at all. Many online marketers have proven the effectiveness of this strategy and some are even using it on their own businesses. Other examples include those in hotels. Since most people tend to get or make reservations for the best rooms. What happens is that standard or regular rooms are the only ones left available. So down-selling is needed. Hotel receptionists or call representatives will have to suggest that cheaper alternative to other customers, but they have to make it sound like it’s a better choice to make it sell.

Another known example is with car dealership. The dealer offers a brand new car, but will let the customer see and check out secondhand ones. That way, if all of a sudden he changed his mind about buying the car, he can still have more options and you still have the chance to make a sale for your work from home.