Work From Home Tips: Avoiding Google’s Banhammer

We all have our own different strategies when it comes to work from home or running an online business, from marketing down to design to the development, every aspect of it. Internet marketing is an everyday learning process and we, marketers, have to understand things and quickly adapt to the ever-changing online world to save our careers we worked so hard for. So the question now is if it’s worth to try some dirty tricks to push your business or website up a notch in search engine rankings and advertising? Well, not quite because these nasty tricks like black hat SEO and stuff are only good for such a short period of time yet the risks are too high. It’s best to focus your efforts on the ones that will bring you long-term benefits and success instead.

Google is one of the largest, if not the largest, search engines there are today. It has been a crucial part of the Internet marketing industry ever since and has helped various marketers and folks who work from home reach their goals through the help of its tools such as AdSense, Page Rank, Keyword Tool, Analytics and others. However, some tend to do more than that and have decided to use tactics that search engines like Google are not in favor of.

If you don’t want to risk your precious online business, it’s best that you refrain from doing stuff that will most likely get you banned from Google’s index like cloaking. This is a process of delivering two versions of a web page, one for the search engine spider and the other for the actual user browsing the said page. The purpose of which is to fool the search engines in thinking that this certain site or page deserves a higher ranking for its content when there is actually none. Google strictly forbids this technique and will definitely swing the banhammer to your direction once they found out you’re guilty of doing so.

Another trick that is frowned upon by Google is what we call spamming, which is the act of sending numerous junk and unwanted mails using your mail server. This doesn’t bring any good to both ends. It only clogs the recipient’s inbox and the messages will either be ignored or blocked, leaving no benefit whatsoever for the sender. Link farming is also one of those strategies that could get you and your work from home banned from Google. It’s a formation of a group of sites which will all link to each other for the purpose of getting “quality” links that are known to help websites rank higher in search engines.

Stuffing keywords in articles, blog posts and web pages will get you penalized as well, which means you can kiss your work from home goodbye or start from scratch all over again. Same thing will happen if you keep on using those automatic software or programs that help you do more dirty SEO tricks like page submissions, exchanging links, determining rankings, etc. All these things will only give you short-term results because sooner or later, Google will be able to find out what suspicious stuff you are up to. So ask yourself, “Is it really worth a shot?”