Work From Home Tips: Using Latent Semantic Indexing In Your Content

You may have heard about Latent Semantic Indexing or LSI whenever content or content writing is the topic of discussion. A quick search in Google will provide you the following definitions for LSI: 1) It uses word associations to help search engines know more accurately what a page is about, 2) It is one of the most sophisticated modern attempts at high quality automatic indexing, 3) It is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page, and 4) It is the use of related words or expressions to determine text relevancy through the use of advanced logarithms. Those are just few of the many definitions of LSI that you can find online as you work from home.

Looking at those definitions above, one may conclude that these LSI keywords are far more complicated to understand and learn compared to our regular keywords. However, that’s not true especially if you look at it differently. Don’t be intimidated with those technical terms and definitions. In a nutshell, LSI is just finding relevant but closely similar keywords and phrases to your primary keywords or phrases that you will use in your content. Since synonyms usually hold almost the same meaning for each other, most of the time, they are automatically considered LSI keywords.

So that’s it. LSI keywords are just synonyms or closely-related terms of your primary or regular keywords used in writing content. We all know that the life of an Internet marketer requires content writing every now and then – be it articles, blog posts, reviews, e-mail responses, etc. You know that if you work from home selling stuff online, you would need a website and you would need to fill that website of yours with content.

One of the main considerations in writing content before are just the regular keywords and nothing more. What happens is that you just choose a certain primary keyword or phrase to use in your content and as you write, you make sure you put quite a few of those regular keywords in the title and body of your content, preferably in the first and last paragraphs and two or more in the remaining parts. Those keywords serve as a way for people to find your content or article and as means for search engine bots to determine the theme of your web page so that they can start indexing and ranking it.

But because this led to keyword stuffing later on, we now have the latest approach which is the latent semantic indexing or using LSI keywords more instead of the regular keywords. Now, search engines like Google will determine the theme of your content or web page not just through keywords alone but by identifying the available LSI keywords on that content as well. This prevents writers and folks who work from home from resorting to black hat SEO techniques such as keyword stuffing. Instead of using the same primary keywords many times in your content, you just have to use two or three and then let the rest of the keywords to be synonyms or related terms of the said main keywords. That’s how LSI works.