Work From Home Toolkits: Basic Facebook Marketing

If you haven’t been doing Facebook marketing, then you may be missing out something in your promotional campaign. First of all, Facebook is a top social networking site. Social networks join microblogging sites, social bookmarking sites and others of that sort to form another effective advertising strategy – using the social media. So that fact alone makes Facebook a pretty much legitimate opportunity to do wonders for your work from home including getting targeted traffic, finding customers and spreading the word about your online business.

However, Facebook gives you more than that. In the recent years, it has developed other great options and features that anyone can use for marketing purposes. Some famous examples are the Facebook Ads, Pages and Polls. Those things are actually easy to learn and use but if you want to stick to the basics, the Status feature alone can deliver simple yet effective Facebook marketing.

Text
A plain status shout-out sometimes says or does it all. If, for example, you have developed newer products, try putting on your Status something simple like this, “Check out the latest addition to XYZ apparel. You’ll definitely gonna love this!” and you will still get those “likes” and comments, sometimes inquiries, as if you have included links, photos or videos, in other words, hyped it up. Just be quick with your post as well as direct and precise.

Photos
Although pure text can do Facebook marketing on its own, there’s no denying the significance and the factor that those still images bring into the table. Simply take some nice shots of your products and post them on your Wall and see those comments pour in afterwards. Consider polishing the photos a bit before posting, if it’s really needed, but don’t manipulate the image too much. You have to stay true to your products or else, you will confuse your customers and followers and that won’t do your work from home any good.

Videos
A lot of people are even more fond of watching videos than viewing photos so don’t forget to include those as well. It can be a simple video presentation of the product, an infomercial, a tutorial, or whatever. There are some products or areas like cars and real estate that are better represented with videos alongside their available photos. Interested buyers will really appreciate the inclusion of those videos because it gives the customers a chance to actually take a good look at those stuff, helping them make a decision.

Links
There’s a chance that you can catch fair reviews about your products or work from home as you browse through the Internet. Why not post those links up so that others can read those reviews too? Do the same thing for those videos or commercials that you found mentioning your business or the items you are offering. Links to those new posts or updates within your site should also end up in your Facebook Status if you really want your Facebook marketing to be productive.

Events
Last but definitely not the least is posting an event, which could be a seminar, an Internet marketing forum, a press conference revolving around the topic of work from home, an exhibit, the launching of your latest products or services and so many more possible events that you can share with other Facebook users who might be interested in going to those types of gathering.