Work From Home Toolkits: Digging Digg?

What makes advertising, whether online or offline, so much interesting is that there are many ways to do it and you can come up with almost any strategy. The question is if that strategy will be effective or not, but how would you know if you don’t try, right? People who work from home understand this and know how important advertising is to their job. Thankfully, the Internet has a lot to offer when it comes to helpful tools and cool resources. These stuff ranges from sites to plug-ins to videos to articles, which you can utilize in your business.

Have you seen those sales people on the streets or those folks having some sort of an exhibit or business fair in a particular area like the park or somewhere else? Their strategy is to get their business, their products out on the streets, in front of a crowd, before so many people. Instead of just waiting for those people to come to their stores and offices, they try bringing their products or whatever they can offer to a place where numerous folks can check them out. Somehow, this is a good marketing tactic because you get to advertise your business to a bunch of individuals, most of which have no idea about you. Chances are some will be interested and may become loyal customers. Still, that will depend on how well you and your marketing team did with that strategy.

Something similar to that approach is when you use the top social bookmarking site, Digg. This site has been a popular icon to both Internet marketers and active members of the online community such as bloggers, etc. Though it’s obviously a great tool to bookmark your favorite links and share them to the world, there’s more to it than that. When you bookmark your online business’ official website or blog and if it reaches Digg’s front page, that’s just like taking your work from home out on the streets for millions to see. Now that’s what you call advertising.

Indeed, these social bookmarking sites have become great online advertising venues as well, especially if most of your bookmarks will land on the front page because that can work two nice things for you. One, people will constantly see those bookmarks of yours and chances are they will check your Digg profile out and luckily, your website link as well. Two, if the bookmarks that end up on the front page of Digg are already links from your site or blog, they will definitely drive more traffic to your work from home.

However, it’s not quite an easy thing to make your Digg bookmarks reach the front page. Your bookmarks would need an awful lot of “diggs” or “likes” and few or none “buries” or “dislikes”. Also, you need to build your network of friends because they can help your bookmarked links become more popular. Same goes with you. You can help your friends’ bookmarks by digging and leaving comments. It’s a give-and-take process so you have to actively participate in Digg. You can’t expect everyone to “digg” your links if you are not even digging for others. It won’t help either if the content found in your bookmarked links are not that interesting or useful.

For the average online user, Digg is nothing but a pretty nifty social bookmarking site. For those who work from home, it’s also considered an effective advertising tool, the goal of which is to get to the front page to have a shot in increasing the traffic that goes into your website. So you’d better make sure by following the tips mentioned.